How to Network and Turn Contacts Into Valuable Connections
/Having a list of contacts isn't the same as having a real network. The key is turning superficial contacts into genuine, valuable professional relationships.
Key Strategies:
Understand why each connection matters — Before reaching out, clarify your professional goals and how this specific person can help. Someone with relevant experience (like a college friend who just landed a role in your target field) is more valuable than a random business card from a networking event.
Choose the right communication channel — LinkedIn isn't always the best option. If you have a more direct connection (like a professor's email), use it. Informational interviews are a low-pressure way to build relationships without being pushy.
Offer value, not just ask for it — Networking is reciprocal. Share their work on LinkedIn, send job postings that match their interests, or connect people in your network who could help each other. Actively engage on platforms rather than passively scrolling.
Become someone worth knowing — Share insights, keep your portfolio updated, and highlight interesting projects. Make yourself someone others want to connect with proactively.
Bottom Line: Building a real network requires patience, strategy, and mutual helpfulness. Reach out to the right people at the right time with clear goals, and be as helpful to them as you'd want them to be to you.
Learn more here: https://www.themuse.com/advice/8-tips-for-turning-a-contact-into-a-connection-you-can-count-on